British Airways is partnering with British Michelin-starred chef, Tom Kerridge, who has designed a number of gourmet food items, which include signature pies and sandwiches.
The Speedbird Café will launch as an online pre-order proposition, which will allow economy passengers to customise their journey by purchasing food, drink and inflight retail items up to 12 hours before departure. The Speedbird Café can be found on British Airways’ inflight retail site www.highlifeshop.com.
The airline will also continue to offer complimentary refreshments in Euro Traveller on all fights comprising a bottle of water and a snack, such as a breakfast bar or crisps.
The dishes designed by Tom Kerridge have been created with a special focus on British provenance. These include:
Warm Steak & Ale Pie
The Ham Hock & Smoked Cheddar Sandwich
The Spiced Cauliflower Tortilla Wrap (Vegan)
The Chicken, Bacon and Celery Brioche
The Brie Ploughman’s Sandwich (Vegetarian)
Carolina Martinoli, British Airways’ Director of Brand and Customer Experience, said: “Over the last few months we know that our customers have valued the complimentary refreshments offered, so they’re here to stay. But in addition, we also wanted to offer more choice and the ability to buy something more substantial. After a successful partnership with M&S, we have teamed up with another British favourite, chef Tom Kerridge.
“Our expert teams have worked closely with Tom to create delicious British staples for our short-haul menu. We know how popular the menus that Tom designed for our centenary were with our customers, so we are delighted to be working with him again and can’t wait for our customers to experience his fantastic new food at 35,000ft.”
Tom Kerridge, Michelin starred chef, said: “I am truly happy to be working with British Airways again and to have the opportunity to champion the best of British to so many people. A sandwich, made with care and great flavours, can be a perfect meal and I hope the passengers enjoy my short-haul menu.”
The airline will also be introducing another BrewDog IPA, exclusively available for British Airways’ customers. The Scottish craft brewery has developed another exciting blend for the airline called JetSteam, following on from the popular limited edition Speedbird 100.