New York airline JetBlue has unveiled a reimagined version of its popular Mint experience with a fresh take on premium travel at an “unpremium” price.
JetBlue’s complete redesign of Mint on transatlantic flights features 24 private suites with a sliding door for every Mint customer, a custom-designed seat cushion by Tuft & Needle, and other design touches that help every customer feel at home in the air.
“Mint was an idea to make premium travel across the U.S. less stuffy and more affordable, and its performance has exceeded even our most optimistic expectations of going beyond New York, Los Angeles and San Francisco” said Joanna Geraghty, president and chief operating officer of JetBlue. “It’s remarkable how Mint’s thoughtful design has resonated with customers as we successfully grew it to more than 30 routes. We put our heart into this redesign of Mint and were inspired by our original vision of offering customers an exceptional experience at a lower fare – which is what JetBlue is all about.”
The first major design overhaul of Mint – designed in partnership with Acumen Design Associates – will launch on JetBlue’s London flights this summer, and a 16-seat layout will debut on a limited number of flights between New York and Los Angeles in 2021.
Introducing the New Mint Experience
Every seat is a suite: JetBlue’s transatlantic Mint will offer more privacy with 24 individual suites with features including a tilting 17-inch Thales AVANT seatback screen, wireless charging capabilities, an integrated phone ledge for multitasking, and easy-to-reach in-seat power, as well as laptop, shoe and handbag stowage.
JetBlue is the first carrier to outfit its aircraft with Thompson Aero Seating’s VantageSOLO seat, the company’s revolutionary single aisle seating solution with a herringbone configuration developed and designed specifically for narrow-body aircraft and further customized for JetBlue.
Each aircraft will have two premium Mint Studios in the first row offering additional space. A 22-inch tilting Thales AVANT seatback screen, an extra side table for added productivity, and a guest seat that can accommodate an additional Mint customer during flight at cruising altitude. When reclined, customers can and relax on, allegedly, the largest lie-flat bed of any U.S. carrier.
Tuft & Needle is an innovative mattress company that pioneered the bed-in-a-box trend, to shape the entire Mint sleep experience onboard. Engineered for comfort, every Mint seat is layered with Tuft & Needle’s proprietary T&N Adaptive® foam and a breathable cover to create a cool and comfortable sleep experience unlike anything in the sky. The seat complements additional sleep amenities developed in partnership with the brand, including a convertible blanket with a built-in foot pocket, a memory foam lined pillow with a pillowcase, and a snooze kit with a matching eye mask and earplugs.
Click here for more information about JetBlue and the new Mint experience..