Belmond, owner and operator of the some of the world’s most luxurious hotels and travel experiences, including the Hotel Cipriani in Venice and the Venice Simplon-Orient-Express, has taken first place as the British Luxury Brand of the Year at the Walpole British Luxury Awards
Roeland Vos, President and CEO of Belmond, said:
“Authentic and inspiring luxury experiences characterised by unique design and skilled craftsmanship are at the heart of Belmond’s brand DNA, and we are delighted that these defining attributes have been recognised by Walpole. To be selected for this award is an honour, and I am extremely proud of the entire Belmond team whose talent and dedication has enabled us to become the first hospitality brand to win British Luxury Brand of the Year.”
The award marks an important landmark in the company’s brand journey – as it transcends the sector confines of leading luxury travel brand, and is recognised as a leader in the wider luxury space.
‘The Art of Belmond’ – the first major marketing campaign under Senior Vice President Brand and Marketing, Arnaud Champenois – captured the spirit of the brand and its immersive and authentic experiences. The campaign has shone a light on Belmond’s celebration of the art of living well – the ‘Art of Savoir-Vivre’ – and the extraordinary characters and inspiring locations at the heart of the Belmond brand.
Arnaud Champenois, SVP Brand and Marketing at Belmond, said:
“Since joining Belmond, my ambition has been to show how the brand goes beyond travel, to a world where cultures collide and our guests discover a world without limits, where nature and wellbeing go hand in hand with adventure and celebration to create lasting memories. As a brand, we are committed to creating travel experiences that truly stand apart and to champion the British Luxury industry, at home and abroad.”
Over the course of its rich 40-year history, Belmond has established itself as a leader in the luxury travel space, leading the charge in providing authentic and transformational experiences for luxury guests who are increasingly seeking genuine experiences.
Founded almost 40 years ago with the acquisition of Belmond Hotel Cipriani in Venice, Belmond owns and operates 46 unique and distinctive hotel, rail and river cruise experiences in many of the world’s most celebrated destinations. The collection includes Belmond Grand Hotel Europe, St. Petersburg; Belmond Copacabana Palace, Rio de Janeiro; Belmond Maroma Resort & Spa, Riviera Maya; and Belmond El Encanto, Santa Barbara.