British Airways’ £400 million investment in Club World launches on September 1 as a new restaurant-style dining experience launches on the airline’s flagship Heathrow to New York JFK route.
Club World passengers will be able to select their choice of starters and desserts from new display trolleys, which will be served by the crew on to new table settings.
Colin Talbot, British Airways’ head of catering, said: “We’ve really focused on attention to detail with the new Club World menu, with the aim of delivering a real restaurant experience in the sky. We’ve considered everything from flavours and textures, to look and feel, all of which have to work at altitude. The dishes are designed to pop with taste and the table settings are both elegant and practical, with thought-through details such as stemless wine glasses.
“We’ve extensively tested the new menu on numerous flights, refining elements after every trial, so we believe the final product our customers will receive on flights to New York from September will prove incredibly popular.”
Here is an example menu:
Loch Fyne smoked salmon tartare with wasabi crème fraîche
Burrata and tomato carpaccio with olive oil and balsamic dressing
Creamy butternut squash soup with chive and sour cream
Fresh seasonal salad, grilled vegetables and a choice of French dressing or olive oil and balsamic dressing
Best of Heritage beef homemade gnocchi in Café de Paris sauce and pan-fried green asparagus
Line-caught grilled Cornish Dover sole with Mediterranean lentils, celeriac mousseline and lemon butter
Homemade artichoke ravioli Parmesan
DO & CO‘s double chocolate medley
Viennese-style apple strudel with vanilla sauce
Cheese board with Somerset brie, Keen’s cheddar, Cropwell Bishop stilton, walnuts, grapes and fig chutney
A newly curated wine selection will feature white wines and Champagnes presented on top of the trolleys in large, silver wine coolers alongside regiments of red wine bottles. The wine menu includes a Bourgogne Chardonnay 2016, Patriarche Père et Fils from Burgundy, a Tiki Sauvignon Blanc 2016 from Marlborough, a Las Olas Malbec/Bonarda Reserve 2014 from the Famatina Valley in Argentina and a Reata Three County Pinot Noir 2013 from California. The champagne options are Champagne Henriot Brut Souverain NV, Champagne de Castelnau Brut Réserve NV and Champagne de Castelnau Brut Rosé NV.
From Autumn, British Airways’ partnership with The White Company will provide passengers with bedding including an elegant day cushion, a bespoke soft large pillow, a woven blanket with satin trim and a specially developed luxury duvet to improve their quality of sleep, as well as a padded mattress cover giving an extra layer of comfort.
The White Company will also supply amenity kits in an elegantly designed bag, containing the retailer’s ‘Restore & Relax Spa Collection’, as well as a soft jersey eye-mask.The revamped Club World catering and sleep experience will be rolled out across the airline’s long-haul network throughout 2018.
In addition to the £400 million being spent on Club World, at Heathrow a First Wing check-in area with direct security and lounge access has launched, and lounges around the airline’s network are to be refreshed and improved. The Club Europe cabin has also been introduced on UK domestic services.