British Airways’ website has been revamped to make managing bookings, accessing the Executive Club and visiting the site from mobile phones and tablets easier.
The latest features include:
An easier booking process –a simplified experience to guide customers more naturally through the process. It shows the most relevant information based on a customer’s search and a clearer path of where they are in the booking process.
Fast access to upcoming flights – when customers log in to their ba.com account, they’ll now see a summary of their upcoming flights on the homepage as part of a next flights section. These were previously listed in the Executive Club account section.
Account information in one place – Executive Club Members will now have all their important account information such as Avios balance and recent transactions available from the home page in a new section called ‘my account details’.
The full mobile experience – the ba.com homepage and the selling pages are now fully optimised for mobile phones and tablets so the experience will be consistent irrespective of which platform customers choose to use. Changes have also been made so that the content from the pages is delivered consistently across any size of device.
The new look pages and features have launched for most customers booking flights from the UK and are being rolled out worldwide over the coming months.
Jack Smith, Head of Digital at British Airways, said: “We all expect the ability to manage our lives on-line, from any device at any time, so we’re focused on ensuring our site is fully accessible and very simple and intuitive to use. The updates mean that just a few short clicks will enable a customer to book a flight, and following a log-in, a complete list of upcoming flights and Executive Club account information is now immediately to hand.
The airline is also working on a number of future projects including a refreshed post-booking experience, and some new features for Executive Club members. These will go live over the course of 2018. More information at British Airways