Chicago, Hotel Reviews, Illinois, North America, Travel News, USA

Virgin Hotels digital personal assistant

13/02/2015 by .
VH Sir Richard Branson on the bed TO ISSUE

The new chain of lifestyle hotels launched by Virgin has begun life with the opening of its first property in Chicago.with Nashville following in 2016 and New York in 2017. Promising a whole new way of providing hospitality, Virgin Hotels has also embraced the latest technology to enhance guest experiences by introducing Lucy, the Virgin Hotels digital assistant.

Virgin Hotels Chicago exterior

Lucy is a free mobile app which will turn your phone into an in-room personal assistant fulfilling requests for services and amenities, functioning as the room thermostat, streaming personal content and more.  Lucy will put many aspects of the hotel experience at guests’ fingertips, before during and after their stay. Functions include: –

Make room reservations-


Adjust room climate within the Chamber

Stream personal content onto guestroom televisions

Video and Audio on Demand curated by Virgin

Transform a guest’s smart phone into the TV remote

Serve as the room phone to reach concierge, front desk or dining outlets       Live chat with staff or other guests via the hotel’s chat room and message centre

Request services such as in-room dining, housekeeping or additional pillows while in the hotel or about

Make dining reservations at the hotel venues

Step Outside section with recommendations from the local staff

Review bill Check-out


Virgin Hotels pledges to be different and will offer many innovative guest features such as creating a dressing room and a sleeping lounge within every room (or Chamber as the Virgin folk call it) separated by a sliding set of privacy doors; custom designed hybrid beds which can vary positions; full fast and free broadband and transparent charging and dog friendly rooms.


Doug Carrillo, Vice President of Sales & Marketing, Virgin Hotels, commented, “Our mobile app Lucy, will put guests in the captain’s chair. The technology will be smart and intuitive, and light the way to a more immersive experience within the hotel.  We can’t wait to build upon the platform as the brand and our guests’ needs grow.”

For more information visit Virgin Hotels


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