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Celebrity safety briefings in new British Airways video

01/08/2017 by .
BA has launched a new British Airways video pre-flight safety briefing

BA has launched a new British Airways video pre-flight safety briefing

A team of celebrities including Sir Ian McKellen, Rowan Atkinson Jim Broadbent and Jess Glynne star in British Airways’ new pre-flight safety video, which launches in September.

The new British Airways video has been designed to help customers absorb important safety messages, while boosting fund-raising for ‘Flying Start’, the global charity partnership between British Airways and Comic Relief.

Here is the shortened director’s cut from the new safety video. In a characteristic section at the end of the video, Rowan Atkinson makes a hash of looking for loose change to put in a Flying Start envelope for a donation to Comic Relief.

British Airways safety video - director's cut

Alex Cruz, British Airways’ chairman and CEO, said: “It’s extremely important to us that customers engage with our safety video, and involving some of the nation’s most well-known personalities has given us the chance to create something fun that we hope people will watch from start to finish – and remember.

“We’ve worked with Comic Relief since 2010 and our customers have already helped us generate £16.5 million for great causes. We hope the new video will enable us to exceed our goal of raising £20 million by 2020.”

Ten celebrities are seen auditioning in humorous sketches in front of comedian Asim Chaudhry, as his People Just Do Nothing character Chabuddy G, for a coveted part in the safety video, while simultaneously demonstrating the safety features and procedures on the aircraft.

Take a look at some outtakes from new British Airways video.

British Airways safety video - behind the scenes






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