Following the release of data from the Office for National Statistics which highlights there are nearly two million single-parent families living in the UK, Virgin Holidays has launched an initiative to address this market head on.Ten resorts across the Caribbean including all four resorts within the Elite Island Resorts Collection will offer family friendly all-inclusive holidays .
Long-haul holiday prices are usually based on two adults sharing one room. When a single parent travels with one child, the child would pay an adult rate as the cost of the room doesn’t take child occupancy into consideration. This new pricing structure offers a reduction if the second occupant is a child.
Virgin Holidays quotes an example of a single-parent travelling with one child for a seven-night holiday over the May school holidays in 2018; they would save an average of £398 at an Elite Island Resort hotel.
Virgin Holidays has negotiated this partnership on a ‘free-sale’ model at ten resorts across the Caribbean – including all four resorts within the Elite Island Resorts Collection that offer family-friendly holidays.
The single parent family room rates are available from 1 October 2017 and subject to availability.
UK charity Gingerbread – which provides specialist advice, support and advocacy to single parents – welcomed the move and highlighted the important role companies needed to play in supporting parents across the country.
Rosie Ferguson, CEO, Gingerbread commented: ““Families come in all shapes and sizes, and single parent families make up one in four families with children in the UK. But we constantly hear from single parents who find themselves ‘priced out’ of family activities. All too often we see tickets, deals and memberships that offer family discounts – but only for couple families. That isn’t just frustrating for single parents; it’s also short-sighted of businesses, which are ignoring two million potential customers. These new offers from Virgin Holidays show that they appreciate the value of single parent families, and we hope other companies will follow in their footsteps.”
Joe Thompson, Managing Director of Virgin Holidays, commented: “At Virgin Holidays we believe that everyone can take on the world, and are proud to do our bit in helping single parents give their families the opportunity to explore some of the most exciting destinations across the globe. We have been a provider of long-haul holidays for 32 years and we are proud to continue our evolution, so we stay fresh and relevant to modern Britain.”
Single-parent family holidays are now available to purchase through Virgin Holidays by calling 0344 557 8830, or by visiting any one of the nearly 100 Virgin Holidays stores nationwide.
More information can be found by visiting: www.virginholidays.co.uk/holiday-types/single-parent-holidays